Getting Started with Google Analytics: Website Reports

Written by Market Street Talent | May 1, 2020

This week’s blog is an introduction to Google Analytics – how we use it, why we use it, and some tips on where to begin if you’re a first time user. In this overview, we’ll be diving specifically into Google Analytics’ “Saved Reports” feature – a great way to easily access the metrics that make most sense for you and your website goals.

 

Getting Started

 

This blog is tailored mainly for the folks who’ve already created a Google Analytics account for their website – but if you’re starting from the ground up, below is an excellent tutorial outlining the steps required to get you started.

 

 

Establishing Goals

 

So, you’ve linked your website to the Google Analytics platform, and the data is flooding in. What now? Where do you begin to look? This is when you need to identify the main goals for your website. These could include:

Attracting Unique Visitors

Gaining Email Subscribers

Increasing Social Media Followers

Improving Search Ranking

Boosting Sales 

 


 

Saved Reports

 

Once you’ve selected the goals that matter most to you and your business, you can select and save the reports generated by Google Analytics to track your progress on achieving them. These reports can be found in the left hand navigation in your Google Analytics account.

Report categories include:

Audience: Characteristics about website viewers

Acquisition: Which channels brought users to your site

Behavior: How users engage with your site

+ more

 


 

Tracking Progress

 

After saving your selected reports, we suggest establishing a tracking plan.

How often will you check your reports?

Is there a certain time frame you’d like to “hit” certain metrics by?

Could these reports be an asset to a larger ROI strategy for your business?

Make sure the time you spend collecting and analyzing website data drives success for you and your business in the future. These reports and tools are an excellent way to measure how your audience responds to the digital content you work hard to create!

 


 

We hope this provided some insight into how Market Street Talent approaches our website strategy. How do you, or your business approach yours? Join the conversation on LinkedIn, Facebook, Twitter, and Instagram!