This week’s blog is an introduction to Google Analytics – how we use it, why we use it, and some tips on where to begin if you’re a first time user. In this overview, we’ll be diving specifically into Google Analytics’ “Saved Reports” feature – a great way to easily access the metrics that make most sense for you and your website goals.
Getting Started
This blog is tailored mainly for the folks who’ve already created a Google Analytics account for their website – but if you’re starting from the ground up, below is an excellent tutorial outlining the steps required to get you started.
Establishing Goals
So, you’ve linked your website to the Google Analytics platform, and the data is flooding in. What now? Where do you begin to look? This is when you need to identify the main goals for your website. These could include:
Attracting Unique Visitors
Gaining Email Subscribers
Increasing Social Media Followers
Improving Search Ranking
Boosting Sales
Saved Reports
Once you’ve selected the goals that matter most to you and your business, you can select and save the reports generated by Google Analytics to track your progress on achieving them. These reports can be found in the left hand navigation in your Google Analytics account.
Report categories include:
Audience: Characteristics about website viewers
Acquisition: Which channels brought users to your site
Behavior: How users engage with your site
+ more
Tracking Progress
After saving your selected reports, we suggest establishing a tracking plan.
How often will you check your reports?
Is there a certain time frame you’d like to “hit” certain metrics by?
Could these reports be an asset to a larger ROI strategy for your business?
Make sure the time you spend collecting and analyzing website data drives success for you and your business in the future. These reports and tools are an excellent way to measure how your audience responds to the digital content you work hard to create!
